Steven Universe Concept Art Concrete Steven Universe Concept Art Centipeedlr
Only what is concept fine art?
What is concept art? Well that'southward easy isn't it? It's super polished art used to promote forthcoming films and games. Correct? Wrong!
The primary goal of concept art is to convey a visual representation of a design, thought, and/or mood for use in films, video games, animation, or comic books before information technology is put into the final product. In other words, it aims to convey the overall design vision rather than specify everything in exact terms right at the start.
In this article, I'll expect into exactly what concept art involved and how information technology's an essential part of the modernistic entertainment franchise process.
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What is concept art for?
And then why is concept art necessary? Well, just consider the vast corporeality of money involved in creating a modern picture show, game, etc, so recollect about the corporeality of money that tin be lost if it all goes awry.
Nosotros live in an age where; visually speaking, just nearly anything is possible - which is fantastic. But where there are infinite possibilities at that place is also infinite opportunity for error. With hundreds, even thousands, of people work on the most successful franchises, everyone needs to be singing from the same hymn sheet.
Concept art is primal to focusing that single artistic vision and to iron out any visual kinks that could be problematic downwardly the line.
What does concept art involve?
Concept art tin can range from ethereal mood shots to more detailed schematics of a prop, or character for case. The purpose is to reduce margin for mistake, and therefore, reduce time and price.
Only crucially, it'south not just the art itself that'south important. Remember in maths grade you used to go hassled to show your workings? Well judge what? Concept art is those workings.
For every 'art of volume' quality epitome you lot see there are tens, sometimes hundreds of images that have all played a part in that piece.
It could exist a scratching that helped explain an idea to the art director or the blueprint that was completely wrong. The point is, they are all office of the procedure, even the ugly ones. Concept art is an iterative process and hitting the balderdash'southward center offset time is rare.
Influencing the suits
Most creative endeavors require the assistance of those who are, shall we say, less creative. More at domicile with spreadsheets and numbers, than Photoshop and a Wacom tablet. These people are either the guys that hold the purse strings. Or these people could be the producer or project director.
Concept art can be very effective in showing these people the bigger picture, getting them onside or loosening those aforementioned purse strings. It's a lot more price and time effective to show them heart candy in the grade of concept art, than getting a team of modellers and artists to create the existent affair.
Concept art is not illustration
Concept fine art and illustration are non the same thing. The quality and techniques of the two are closer than always and in that location is considerable overlap only they accept 1 intrinsic deviation. That departure is the word 'concept'.
The purpose of the concept artist is to chop-chop explore ideas and communicate them effectively equally possible. The role of the illustrator is to create highly polished artwork.
There is no value in having a finely finished piece of work that offers lilliputian new in terms of design, mood and experience. This would be a considerable waste of time and attempt. It's better to have a rougher, looser sketch that sparks interest and promotes give-and-take. Its creative flaws volition be speedily overlooked.
Information technology'southward key to remember that concept art is part of a bigger production process as opposed to existence its ain entity such equally analogy for a book or editorial. Ofttimes, projects volition hire dissever illustrators to work up some of the concept fine art for promotional and marketing utilize.
Words: Jason Pickthall
- Jason Pickthall has 10 years' feel in the videogames industry. He currently works as a senior concept artist at FreeStyleGames, an Activision Studio, and blogs at Pickthall Sketches. Follow him on Twitter: @jpickthall.
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Source: https://www.creativebloq.com/career/what-concept-art-11121155
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